False positives: fraud and misconduct are threatening scientific research

Od   /  17. rujna 2012.  /  Nema komentara

High-profile cases and modern technology are putting scientific deceit under the microscope

Dirk Smeesters had spent several years of his career as a social psychologist at Erasmus University in Rotterdam studying how consumers behaved in different situations. Did colour have an effect on what they bought? How did death-related stories in the media affect how people picked products? And was it better to use supermodels in cosmetics adverts than average-looking women?

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